Today's business section of the newspaper featured a small business start up that went from a small business to a huge business in a little over two years. Last year Groupon, went from offering group coupon discounts in 35 states to running a business that has 50 million subscribers in 41 countries around the world.
The basic idea behind Groupon is that small business and large business in local areas can subscribe to Groupon. The company features a special each day based, most often, on local business. Groupon promotes it and takes a cut, but it drives business to local small business as well as bigger business. Recently, they offered a $20 Barnes and Noble gift card for $10. In a few days Groupon sold 700,000 vouchers driving $350,000 to Barnes and Noble.
Groupon may be facing challenges depending upon what type of business formation plan they started with. When you go from running a small business to a large one so quickly you need to make certain you have a business plan in place. A plan that will cover employees, employee relations, not to mention employee retirement plans, the best possible health insurance plans, as well as a whole host of other of operations strategies.
What Groupon's success points out is that small business is still the backbone of the American economy and perhaps small business, including small business in Idaho, will be what brings us out of the recession and back to work.
If you are interested in starting a small business in Boise or in Idaho and you need to speak to a small business attorney, please call (208) 472-2383
Thursday, February 17, 2011
Boise Small Business Attorney
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Owning a business is one of the most difficult and most rewarding endeavors a person can undertake. Business ownership is fraught with traps for the unwary, which can cause severe financial hardship if the owner is not properly prepared.
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